Articles
Customize with Rudy Project
Cycling. Biking. Motoring. Mountaineering. Sports. Let the fun begin with your own customized set of sports eyewear, courtesy of Rudy Project. Building and creating your...
July 14, 2014
Boll's Online Lens Simulator
Have you ever wondered what different sunglass lenses would look like while you gaze through them, but are shopping online so feel like that is...
July 14, 2014
Why Digitally Surfaced Lenses are the Best Technology
When it comes to direct digital surfacing techniques for lenses, we use the Shamir Autograph II's as they are the only lenses that meet our...
July 14, 2014
Costa: Bluefin Tuna on the Line
Back in the prime days of Frank Sinatra, the islands of Bimini and Cat Cay were swarming with giant Bluefin tuna. The area in the...
July 10, 2014
Ray-Ban's Never Hide Campaign
Ray-Ban launched their Never Hide campaign in 2007 in an effort to help people remain true to themselves. "In its every form, the Ray-Ban campaign...
July 9, 2014
Electric Ambassador: Maddison Rothery
As with many eyewear brands in the action sports industry, most have team riders that sponsor their brand within different sports arenas: surfing, snowboarding, skateboarding,...
July 9, 2014
Nate Tyler: A Cultural Inspiration
Although the Central Coast of California is not a distinguished area where professional surfers come out of, the perplexed landscapes have been known to create...
July 8, 2014
6 Last Minute Outdoor Ideas for the 4th of July
The 4th of July tends to creep up on most of us every year before we even know it, which can become hectic when we...
July 4, 2014
Paul Casey Succeeds with Nike's Show-X2 Eyewear
Nike Staff Athlete, Paul Casey, hailing from Cheltenham, England understands the significance of wearing Nike eyewear, prescription sunglasses on the course for protection and amplifying...
July 3, 2014
WSER: Meet the Julbo Athletes
The Western States Endurance Run is one of the most prestigious endurance running events in the United States, and is heavily attended by Julbo sponsored...
July 3, 2014
A Little Throwback with Ray-Ban
Rewind and Ray-Ban have teamed up to offer the greatest of new and old school technology to you by creating an ear-engaging app. The app...
June 30, 2014
Von Zipper's Frankie Harrer Rocks the Wingding's and Takes on Teahupo'o
Frankie Harrer is not your typical 16-year-old girl from Malibu that worries about which outfit to wear to school the next day and what her...
June 30, 2014
VonZipper Launches F.C.G. Collection
An eyewear collection from Von Zipper with a revolutionary purpose... The prime intention of the Freethinkers Conspiracy Guild (F.C.G.) is that "all people have the...
June 25, 2014