Electric Ambassador: Maddison Rothery

As with many eyewear brands in the action sports industry, most have team riders that sponsor their brand within different sports arenas: surfing, snowboarding, skateboarding, skiing, etc using prescription sunglasses . Some brands also sponsor individuals in the industry that do not specialize in a specific athletic talent, but may hone other skills such as photography, fashion design, music, volunteering, and more. This group of people are known as Ambassador's for the brand, and Electric Visual never falls short of showing their support for Ambassador's. Photographer, Maddison Rothery, originally hails from Leucadia, California but now resides in Los Angeles. She studied at the London College of Communications, focusing on fine art photography until she decided to focus on fashion photography at the London College of Fashion. Maddison has always had a passion for the art of archiving and her photography captures just that. Honest moments and bits and pieces of people's lives. Her grandfather was a renowned photographer in the 60's and he is where her main inspiration comes from. Maddison loves sifting through thrift stores for treasures and immersing herself into other forms of art when she's not out shooting photography. Also Read: Costa: Bluefin Tuna on the Line Maddison rocks all different styles of Electric sunglasses, including the Electric AV1's , which we have in stock in her favorite color way: black on gray.

What makes Maddison such a perfect fit for the Heavyglare family is her understanding of how quality eyewear enhances both creative vision and everyday functionality. Whether she's capturing candid moments on the streets of Los Angeles or scouting locations for her next shoot, reliable eye protection is essential. The Electric AV1's she favors offer premium lens technology that cuts glare and enhances color contrast—critical features for a photographer who needs to see the world in its truest form. Beyond aesthetics, Maddison appreciates that Electric sunglasses provide legitimate UV protection and optical clarity that help safeguard her eyes during long shooting days under the California sun.

Her ambassadorship represents more than just wearing stylish frames; it's about embodying a lifestyle that values authenticity, craftsmanship, and quality. Like her grandfather's work from decades past, Maddison understands that the right tools matter. The right pair of sunglasses can mean the difference between a day of comfortable shooting and eye strain that compromises both her work and well-being. Through her partnership with Electric and Heavyglare, Maddison continues to inspire others that investing in quality eyewear is investing in your creative future.