Articles
Carrera by Jimmy Choo: True Rock-Chic
Carrera's bold and classic style meets the chic and mystique spirit of Jimmy Choo, bringing about a collaboration that will catch everyone's eye. Choosing the...
September 16, 2014
The adidas Group on Sustainability
Some believe that you are either born a leader or a follower. The "Social & Environmental Affairs" team at the adidas Group believe that true...
September 8, 2014
Back To School Time = Discounts!
Not only do we have some great deals for you students throughout the month of September who are heading back to school, but it also...
September 3, 2014
Ray-Ban's Surf Up Collection
In 2010, Ray-Ban presented the world with their RARE PRINT series to give even more unique options to their customers. All of the sunglasses in...
August 28, 2014
All About Boll's Lee Westwood
Lee Westwood took up the game of golf while he was only 13 years old after his grandparents had bought him a set of clubs....
August 15, 2014
The Happiest Lenses on the Planet
Have you ever wished for a piece of eyewear that will actually uplift your mood? Spy Optics prescription sunglasses introduces their Happy Lens for just...
August 4, 2014
Nike Max Transition Lenses
Back in 2012, Nike Vision teamed up with Transitions Optical to create sunglasses that were specifically designed to improve performance in sports such as trail...
July 24, 2014
Customize with Rudy Project
Cycling. Biking. Motoring. Mountaineering. Sports. Let the fun begin with your own customized set of sports eyewear, courtesy of Rudy Project. Building and creating your...
July 14, 2014
Why Digitally Surfaced Lenses are the Best Technology
When it comes to direct digital surfacing techniques for lenses, we use the Shamir Autograph II's as they are the only lenses that meet our...
July 14, 2014
Adidas Team Rider: Isabel Derungs
Adidas snowboard team rider, Isabel Derungs, is one reason why more and more girls have been picking up the sport of snowboarding at such young...
July 14, 2014
Electric Ambassador: Maddison Rothery
As with many eyewear brands in the action sports industry, most have team riders that sponsor their brand within different sports arenas: surfing, snowboarding, skateboarding,...
July 9, 2014
Paul Casey Succeeds with Nike's Show-X2 Eyewear
Nike Staff Athlete, Paul Casey, hailing from Cheltenham, England understands the significance of wearing Nike eyewear, prescription sunglasses on the course for protection and amplifying...
July 3, 2014
It's All About ChromaPop!
Smith Optics ChromaPop lenses are some of the most visually exhilarating lenses in the world. They maximize the color and contrast of everything you see...
July 3, 2014