VonZipper Launches F.C.G. Collection

An eyewear collection from Von Zipper with a revolutionary purpose... The prime intention of the Freethinkers Conspiracy Guild (F.C.G.) is that "all people have the...

June 25, 2014

Ride the Rockies Tour with Boll

Teams and individual cyclists join the Ride the Rockies Tour during a week in June every year in the Rockies of Colorado. Rifling through the...

June 20, 2014

Rudy Project for Today's Urban Warriors

Designed and tested by professional sports warriors all across the globe, the Rudy Project joins millions of sports enthusiasts in winning and achieving goals in...

June 20, 2014

Rock 'n' Roll with the Spy Whitewall Collection

Inspired by the generation from decades ago that promoted the sounds of classic rock 'n' roll and teenage rebellion, SPY's Whitewall Collection mirrors just that....

June 19, 2014

Electric's Handmade Italian Acetate Collection

Electric has launched one of its most noteworthy collections yet, the Italian Acetate Collection featuring sunglasses made out of top-of-the-line Mazzucchelli Acetate material. Formerly manufacturing...

June 16, 2014

Adidas Named Official Sponsor of the 2014 FIFA World Cup™ Brasil

With the kickoff of the FIFA World Cup happening this past week, many of us have been glued to our TV's and social media streams...

June 16, 2014

Sochi Olympic Athletes love Rudy Project

Super light weight sport frames are only a click away! No matter what your sport is, Rudy Project has the frame for you. Even if...

March 7, 2014

Keepin those baby blues protected with Julbo

When you have little ones you want to bubble wrap them and keep them protected from EVERYTHING! Unfortunately, we cannot protect our kids from everything...

March 5, 2014

Dale Earnhardts SPY Optics collection--celebrate 88!

The Dale Earnhardt Jr. Signature 88 eyewear collection complements the prescription sunglasses lifestyle of this modern-day American hero. The all new General, and Dirty Mo...

March 3, 2014

Smith takes it back old school with the Marvine

In 1965 Dr. Bob Smith invented and sold the world s first thermal goggle lens out of the back of his van. He was a...

February 18, 2014

Spy Cyrus is now available

The Spy Cyrus has been a long time coming. Numerous phone calls inquiring to when they will be released, well the wait is over! This...

February 5, 2014

Oakley Crosslink PRO a rare frame and highly sought after

The Oakley Crosslink eyeglasses have been extremely popular for the last year. To keep themselves up with the times, Oakley releases the Crosslink PRO ....

January 29, 2014

Throwback Thursday... We loved the 80's! (You know you did too!)

Fashion styles definitely change, almost on a weekly basis it seems. One of the decades that had the best fashions was by far the 80's....