Electric's Mikey Rencz in Burton Snowboards' Web Series

Burton Snowboards' released their first webisode in their 'Burton Presents' series. The online video series showcases snowboarding through the eyes of their professional team riders. The first video release follows Electric team rider Mikey Rencz and fellow team mate Jussi Oksanen around the back country slashing through fresh powder and trees. Both riders are well known for their detailed style on natural features, everything from big mountain lines to fluffy pillow jumps. They start off by riding the pure lines of Northern British Columbia in the Whistler backcountry, and then hop on a jet over to St. Moritz, Switzerland.

When riders like Rencz and Oksanen are navigating challenging terrain at high speeds across diverse landscapes, proper eyewear becomes essential equipment rather than an afterthought. The varying light conditions between the bright snow of British Columbia and the alpine environment of Switzerland demand eyewear that can adapt and protect. Quality sunglasses designed for snow sports provide critical UV protection while reducing glare from reflective snow surfaces, which can cause eye fatigue and strain during long days in the mountains.

Electric, known for their expertise in eyewear as much as their snowboarding team, understands that riders need more than just style. Prescription sunglasses have become increasingly popular among professional athletes who require vision correction without sacrificing performance. Whether riders need standard sunglasses or prescription lenses, the right pair can significantly impact visibility, comfort, and ultimately, riding ability.

The technical demands of backcountry riding mean that eyewear must stay secure through dynamic movements while maintaining optical clarity in constantly changing conditions. Anti-reflective coatings and polarized lenses help minimize the intense glare bouncing off snow, allowing riders to spot terrain features and hazards more effectively.

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