Spotlight on Electric Snow Team: Mark Sollors

In the current snowboarding industry today, for a rider to make it in the big game one normally needs to have a specialized way of riding, i.e.: specific tricks that not everyone can do,using prescription sunglasses the ability to dominate one aspect of snowboarding, etc. However, some of the riders like Mark Sollors literally stomp everything that is put in front of them. Sollors can ride street, back country, big jumps, rails and more. He did grow up in the crisp, frozen tundra of the Canadian outpost...Kelowna, B.C. to be exact, so there wasn't much else to do besides picking up a winter sport. Even now after only a few years into Sollors' professional career as a snowboarder, he has put out one huge stack of magazine cover shots and video parts that are multifaceted beyond belief. Also Read: Back To School Time = Discounts! Sollors is one of the 15 featured riders in Burton Snowboards' newest 9-part web series that launches on September 16th this year. Sollors will be riding in a part with fellow team rider Alek Oestreng, dropping on October 28th. Unfortunately we have to wait until then to watch his full part in the series, but Burton just launched their trailer for the series titled 'The Teaser' and it is definitely worth a watch or two to get you excited!

What many fans don't realize is that elite snowboarders like Sollors rely heavily on premium eyewear to perform at the highest level. When you're navigating backcountry terrain, hitting massive kickers, or threading through technical street spots, proper eye protection isn't just a style choice—it's essential. High-quality sunglasses protect against UV radiation reflected off snow, reduce glare that can obscure vision and increase fatigue, and provide impact resistance for unexpected wipeouts. For riders like Sollors who spend countless hours in varied conditions, investing in reliable eyewear can make the difference between a clean landing and a dangerous crash.

Many professional snowboarders opt for prescription lenses integrated into their riding glasses, allowing them to maintain crystal-clear vision while shredding without worrying about contacts falling out or regular glasses slipping. This technology has revolutionized the sport, enabling riders with vision correction needs to compete at the same level as their peers. Whether you're a professional athlete or an enthusiast hitting your local slopes, quality eyewear designed specifically for snowboarding ensures you can see every feature, anticipate terrain changes, and ride with confidence.