Articles
Eric Hjorleifson is 'The Character'
The award winning Sherpas Cinema shot "The Character", a film that enables the audience to analyze how surroundings can build character. Skillful local skier from...
October 16, 2014
SMITH Women: Strong. Beautiful. Unstoppable.
During the month of October, SMITH is focusing on honoring the 'Strong. Beautiful. Unstoppable.' women in action sports using prescription sunglasses by giving props to...
October 6, 2014
Maddie Bowman: Boll's Newest Snow Member
"The best part of skiing for me going out and having fun with my friends. I'm motivated by wanting to promote and push women's skiing....
October 6, 2014
Kyuss King Rides The Waves
Hailing from Byron Bay, Australia, Electric's Kyuss King is a 13-year-old grom that tackles more than just homework day in and day out. As many...
October 6, 2014
Von Zipper's Creative Snowboarders
There are all different types of snowboarders around the world - ones that focus on half-pipe tricks, ones that specialize in hitting huge jumps out...
October 6, 2014
Ray-Ban RARE PRINTS Patchwork Collection
Enjoy a peek at Ray-Ban's RARE PRINT Patchwork series. The collection encompasses one-of-a-kind graphics on the Wayfarer designed prescription sunglasses frames and are only available...
October 3, 2014
VonZipper's Tanner Rozunko in the Booker Sunglasses
Surfer Tanner Rozunko shows off in the VonZipper Booker prescription sunglasses ...get your own pair right here and stay in style for this Fall weather!...
October 2, 2014
Kaenon's Adrian Ballinger Apple iPad Air Commercial
For those that missed Apple's iPad Air commercial that launched earlier this year featuring a slideshow of musicians, children and explorer's, with Robin Williams narrating...
September 30, 2014
Smith Optics: Great Days 13
Smith's 13th video in the Great Days series features 'Fly Fishing the Lost River"...You can follow a group of Sun Valley locals from Idaho as...
September 29, 2014
Welcome to the Team Josh Moniz
The 16-year-old from Oahu, Hawaii recently got signed with Electric's surfing team along with Volcom and other big name sponsors. Josh Moniz is a down-to-earth,...
September 26, 2014
A Look Inside Dragon's San Clemente Headquarters
Dragon Alliance Eyewear hosted an official welcoming party on September 10th to give it's athletes, retail partners and the entire action sports industry a peek...
September 25, 2014
Electric's Mikey Rencz in Burton Snowboards' Web Series
Burton Snowboards' released their first webisode in their 'Burton Presents' series. The online video series showcases snowboarding through the eyes of their professional team riders....
September 23, 2014
Smith's Justin Norman at Windell's
Smith Optics' team rider Justin Norman stomps every trick in his snowboarding edit from this past summer at Windell's in Mt. Hood, Oregon. Well, there...
September 19, 2014