Articles
Adidas Named Official Sponsor of the 2014 FIFA World Cup™ Brasil
With the kickoff of the FIFA World Cup happening this past week, many of us have been glued to our TV's and social media streams...
June 30, 2026
Get To Know Smith Climbing Team Rider Emily Harrington
A great way to get to know team riders in and around the industry is by interviews. Check out Smith Optics' interview with 29-year-old professional...
June 30, 2026
Spotlight On: Alex Gray
DATE OF BIRTH: 6.6.1986 HOMETOWN: Palos Verdes, California The fearless surfer that was born into this world in 1986, Alex Gray, charges like no other...
June 30, 2026
When Do You Need an AR Coating on Sunglasses?
Are sunglasses with an anti-reflective coating worth the investment? Get Exceptional Eyewear Delivered To You Sunglasses are meant to be worn outside when the sun...
June 29, 2021
Polarized Lens: It Is Useful?
Using sunglasses is not just to make you look good, prescription sunglasses actually have wonderful health benefits, especially for your eyes. According to experts, the...
May 26, 2016
Secret Spots with Sage Cattabriga-Alosa
Follow Smith Optics ski team rider Sage Cattabriga-Alosa as he rides the backcountry pillows at his home slope of Alta, in Utah. He describes his...
November 21, 2014
Dance Parties, High Fives & Powder
When Smith was looking for what video to put together for the Great Days 15 edit, they had to look no further than the Smith...
November 3, 2014
Eric Hjorleifson is 'The Character'
The award winning Sherpas Cinema shot "The Character", a film that enables the audience to analyze how surroundings can build character. Skillful local skier from...
October 16, 2014
Kyuss King Rides The Waves
Hailing from Byron Bay, Australia, Electric's Kyuss King is a 13-year-old grom that tackles more than just homework day in and day out. As many...
October 8, 2014
SMITH Women: Strong. Beautiful. Unstoppable.
During the month of October, SMITH is focusing on honoring the 'Strong. Beautiful. Unstoppable.' women in action sports using prescription sunglasses by giving props to...
October 6, 2014
Kaenon's Adrian Ballinger Apple iPad Air Commercial
For those that missed Apple's iPad Air commercial that launched earlier this year featuring a slideshow of musicians, children and explorer's, with Robin Williams narrating...
September 30, 2014
Smith Optics: Great Days 13
Smith's 13th video in the Great Days series features 'Fly Fishing the Lost River"...You can follow a group of Sun Valley locals from Idaho as...
September 29, 2014
Smith's Justin Norman at Windell's
Smith Optics' team rider Justin Norman stomps every trick in his snowboarding edit from this past summer at Windell's in Mt. Hood, Oregon. Well, there...
September 19, 2014