Articles
Adidas Named Official Sponsor of the 2014 FIFA World Cup™ Brasil
With the kickoff of the FIFA World Cup happening this past week, many of us have been glued to our TV's and social media streams...
June 30, 2026
Rudy Project for Today's Urban Warriors
Designed and tested by professional sports warriors all across the globe, the Rudy Project joins millions of sports enthusiasts in winning and achieving goals in...
June 30, 2026
Paul Casey Succeeds with Nike's Show-X2 Eyewear
Nike Staff Athlete, Paul Casey, hailing from Cheltenham, England understands the significance of wearing Nike eyewear, prescription sunglasses on the course for protection and amplifying...
June 30, 2026
Electric Ambassador: Maddison Rothery
As with many eyewear brands in the action sports industry, most have team riders that sponsor their brand within different sports arenas: surfing, snowboarding, skateboarding,...
June 30, 2026
Adidas Team Rider: Isabel Derungs
Adidas snowboard team rider, Isabel Derungs, is one reason why more and more girls have been picking up the sport of snowboarding at such young...
June 30, 2026
Costa Del Mar: Project Guyana
One of Costa's newest missions is to protect bodies of water around the globe by promoting sport fishing, which is environmentally friendly and native to...
June 30, 2026
John Jackson & His Search for Snow in July
Episode #2 of Air Time features professional snowboarder and Von Zipper team rider, John Jackson with his friend "Noobs" on a hunt to find snow...
June 30, 2026
Get To Know Smith Climbing Team Rider Emily Harrington
A great way to get to know team riders in and around the industry is by interviews. Check out Smith Optics' interview with 29-year-old professional...
June 30, 2026
Labor Day Is Upon Us!
For many people in the U.S., we think of Labor Day as not only representing the labor and workforce movement in the country throughout the...
June 30, 2026
Spotlight on: Boll's Chris Van Dine
For Boll athlete Chris Van Dine, riding is more than just a sport - it's a way of living life. Chris grew up in one...
June 30, 2026
Mirror Coating: For Outdoor Fun
Light plays an important part in what can be seen. However, there are some instances where the sun can cause an overwhelming brilliance of light...
June 30, 2026
Glamor Your Life with Trendy Prescription Sunglasses.
In today's world, these are not the only corrective features that they have; they also possess a much bigger role as part of a personal...
March 12, 2025
Wrap Around Sunglasses: Your Ultimate Outdoor Companion
Six key features to look for in your Wrap Around Sunglasses. When it comes to enjoying the great outdoors, whether you're an avid athlete, an...
September 6, 2023